Daughter of a jeweler's family, Elda has always been surrounded by dazzling objects and a strong passion for female empowerment.
Our story began 28 years ago when Preciosa Jewelry was founded.
Having grown up in the jewelry industry, I understand the importance of quality, service, and dedication in creating something you love.
Seeing my mother work night after night has been the most inspiring example of dedication, hard work, and sacrifice. Our lives have been filled with experiences and adventures in some way or another.
The years have taken me in other directions, but I never stopped collaborating and being part of the process of modernizing our legacy.
Naturally, as time passed, I became frustrated at not being able to take ownership of anything I created for my employers. In spite of that, those experiences gave me the courage to step out on my own and turn back to what I love—jewelry.
Our story began 28 years ago when Preciosa Jewelry was founded.
Having grown up in the jewelry industry, I understand the importance of quality, service, and dedication in creating something you love.
Seeing my mother work night after night has been the most inspiring example of dedication, hard work, and sacrifice. Our lives have been filled with experiences and adventures in some way or another.
The years have taken me in other directions, but I never stopped collaborating and being part of the process of modernizing our legacy.
Naturally, as time passed, I became frustrated at not being able to take ownership of anything I created for my employers. In spite of that, those experiences gave me the courage to step out on my own and turn back to what I love—jewelry.
Elda Pedraza
Koru Jewelers Co-Founder
Elda Pedraza
Koru Jewelers Co-Founder
Tyler, on the other hand, grew up influenced by his mom Alana's love, elegance, and impeccable taste in jewelry.
Another example of strong women who move families forward and leave lasting marks.
A graduate of Purdue University, Alana dedicated her life to raising her children, developing a passion for interior design and, when she had the opportunity, creating pieces of jewelry that everyone around her envied, including designers.
I feel honored and incredibly lucky to be able to wear her pieces. Whenever I do, it's not uncommon for people to stop me and ask about one of my most precious treasures: my ring, which is unlike anything I've ever seen.
Another example of strong women who move families forward and leave lasting marks.
A graduate of Purdue University, Alana dedicated her life to raising her children, developing a passion for interior design and, when she had the opportunity, creating pieces of jewelry that everyone around her envied, including designers.
I feel honored and incredibly lucky to be able to wear her pieces. Whenever I do, it's not uncommon for people to stop me and ask about one of my most precious treasures: my ring, which is unlike anything I've ever seen.
Tyler Randolph
Koru Jewelers Co-Founder
Tyler Randolph
Koru Jewelers Co-Founder
timeless
This is where we embarked on the adventure of creating Koru Jewelers.
This is where we embarked on the adventure of creating Koru Jewelers.
This is where we embarked on the adventure of creating Koru Jewelers.
treasure
Dedication and passion helped Koru Jewelers become the brand it is today.
Our name comes from the Māori people, an indigenous Polynesian group from mainland New Zealand.
The koru, which is often used in Māori art as a symbol of creation, is based on the shape of an unfurled fern frond.
Koru symbolizes fresh beginnings, renewal, growth, vitality, creation in all its forms, and the unfolding of original ideas and opportunities.
Dedication and passion helped Koru Jewelers become the brand it is today.
Our name comes from the Māori people, an indigenous Polynesian group from mainland New Zealand.
The koru, which is often used in Māori art as a symbol of creation, is based on the shape of an unfurled fern frond.
Koru symbolizes fresh beginnings, renewal, growth, vitality, creation in all its forms, and the unfolding of original ideas and opportunities.
Thank you for being part of our journey!
We see the need to provide our clients with the best value, service, and quality from the comfort of your home.
We hope to have built an easy and fun shopping experience charged with bold energy and timeless style.
May it serve you to create your own daily styles, at fair and affordable prices, shipped directly to your door.
We see the need to provide our clients with the best value, service, and quality from the comfort of your home.
We hope to have built an easy and fun shopping experience charged with bold energy and timeless style.
May it serve you to create your own daily styles, at fair and affordable prices, shipped directly to your door.
define your jewelry,
define your passion
- Elda & Tyler
Elda & Tyler
Our Values
- Ethically Sourced
- Real Gold
- Members of JBT
Ethically Sourced
Our gold, silver, diamonds, pearls and gemstones are 100% natural, conflict-free and ethically sourced.
We promote sustainability and ethical extraction in compliance with the highest standards of human, social and environmental rights.
Additionally, we offer Lab Diamonds with GCAL (Gem Certification & Assurant Lab).
Ethically Sourced
Our gold, silver, diamonds, pearls and gemstones are 100% natural, conflict-free and ethically sourced.
We promote sustainability and ethical extraction in compliance with the highest standards of human, social and environmental rights.
Additionally, we offer Lab Diamonds with GCAL (Gem Certification & Assurant Lab).
Real Gold
At Koru, we believe that jewelry is an investment to treasure forever.
As part of our mission, we are constantly finding new ways to increase transparency in the jewelry supply chain.
We only partner with technical experts who deliver high quality craftsmanship combining artisanal skills with advanced technology.
Real Gold
At Koru, we believe that jewelry is an investment to treasure forever.
As part of our mission, we are constantly finding new ways to increase transparency in the jewelry supply chain.
We only partner with technical experts who deliver high quality craftsmanship combining artisanal skills with advanced technology.
Retail Members of The Jewelers Board of Trade (JBT)
We pride ourselves on the superior level of craftsmanship of each and every piece that comes out of our studio.
Koru Jewelers is one of the 2,000+ members who rely on JBT for the most accurate Jewelry Specific Information.
Powered by blockchain technology, this industry-leading traceability program ensures a supply chain transparency and
record information available for our customer’s peace of mind.
Retail Members of The Jewelers Board of Trade (JBT)
We pride ourselves on the superior level of craftsmanship of each and every piece that comes out of our studio.
Koru Jewelers is one of the 2,000+ members who rely on JBT for the most accurate Jewelry Specific Information.
Powered by blockchain technology, this industry-leading traceability program ensures a supply chain transparency and
record information available for our customer’s peace of mind.
- Fairly Priced
- Financing
- Customer Service
Fairly Priced
Choosing the best partnering manufacturers ensures the best quality and competitive prices for our customers.
We are committed to offering you jewelry that enhances your everyday style without compromising quality and elegance at affordable prices.
We’ve made it easy and fun to purchase modern-day jewelry heirlooms.
Fairly Priced
Choosing the best partnering manufacturers ensures the best quality and competitive prices for our customers.
We are committed to offering you jewelry that enhances your everyday style without compromising quality and elegance at affordable prices.
We’ve made it easy and fun to purchase modern-day jewelry heirlooms.
Financing
We understand the value and significance of making an investment and purchasing a gift for your loved ones.
Koru Jewelers provides different payment options of financing.
Our dedicated team of jewelry advisors is available to answer your questions.
Financing
We understand the value and significance of making an investment and purchasing a gift for your loved ones.
Koru Jewelers provides different payment options of financing.
Our dedicated team of jewelry advisors is available to answer your questions.
Exceptional Customer Service
We recognize the overwhelming stress that shopping can sometimes produce.
Koru Jewelers offers a seamless and memorable shopping experience at the hands of master jewelry advisors.
We offer high-quality custom and bespoke possibilities, as well as engraving, sizing, and repairs to extend the life of your treasures.
Exceptional Customer Service
We recognize the overwhelming stress that shopping can sometimes produce.
Koru Jewelers offers a seamless and memorable shopping experience at the hands of master jewelry advisors.
We offer high-quality custom and bespoke possibilities, as well as engraving, sizing, and repairs to extend the life of your treasures.
Our Mission
Create timeless, high-quality treasures that celebrate life's special moments and everyday elegance.
Create timeless, high-quality treasures that celebrate life's special moments and everyday elegance.